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Onsite SEO

Onsite SEO is defined as optimisation which takes place directly on your own website. The elements of on-site SEO can all be directly controlled by you or your web developer, and changes can be made instantly.

Onsite SEO includes:

Optimised content

Once you have established which keywords you want to rank for (following painstaking keyword research), it is vital to optimise all of your website's content with these keywords. Optimised content is vital to good SEO ' as you may be aware, 'content is king'. Optimised content ensures high readability with the optimal density and placement of keywords within the text.

Content is optimised by ensuring keywords are used correctly in terms of quantity and placement. They should become be the prevalent word or phrase within a page, but not so much that the content appears 'spammy' ' this can result in a decrease in rankings, or even complete removal from a search engine's index.

Optimised metatags

A little like optimised content, optimised metatags are fundamental aspects of onsite SEO. Keywords must be used effectively within metatags on your website in order to increase search engine rankings. Without correct optimisation here, SEO will not work.

Website Architecture

Good website architecture is essential for SEO. Without a clear structure to your website, search engine robots will be unable to crawl your website and find all of your juicy, optimised content. Good site architecture includes:

  • Website Design with SEO in mind. A design should facilitate quick load times, be built predominantly in HTML (or at least, not Flash) and offer clear links to other pages.

  • Ensuring all pages can be accessed by links from all pages to aid indexation and caching.

  • Using at least an HTML or XML sitemap - both if possible. This will help search engine robots find those deeper pages with more focused content, creating new ranking opportunities.

  • Using keywords in your domain name (website address) if possible, as well as when naming your files and directories: for instance, a URL like'http://www.yourdomain.com/web-designing/e-commerce-web-designing/' is far better than http://www.yourdomain.com/category1/showfile=4.

  • Not having too many links on a page ' search engine robots often discount a high number of links, meaning any subsequent content may not be found.

Interlinking

Interlinking between pages on your website is crucial ' without this, search engine robots cannot find all of your content. The best way to interlink is to carefully weave keywords into your content, and use them to link to another page. This is known as anchortext linking: rather than saying 'click here to find about our services', it is preferential to say 'read more about our copywriting and SEO services'. As with external links, internal links should all use descriptive keyword anchortext to establish page relevancy.

As well as providing visual guidance to human visitors and access for search engine robots, interlinking allows domain strength to flow between the pages of your website. This boosts the strength of each individual page, allowing easier ranking in search engines. Domain strength is also known as PageRank, and a higher PageRank often assists with ranking a page or website in search engines.

AS you can see, there are many components of onsite SEO, as well as offsite SEO, and all are crucial to performing SEO on your website. If you would like to know more about how we can help improve the search engine ranking of your website, please contact us.